Together Project - 2015
Roman Catholic Diocese of Brooklyn

The Together project objective was to increase public awareness of the parish locations throughout selected Brooklyn neighborhoods.

This project coincided with The Church's season of Lent and ran approximately six weeks in duration. The campaign was being used as a test, for consideration of expanding the program in future seasons.

The integrated marketing campaign utilizes outdoor media, local newspaper advertisement, social media elements as well as individual parish's initiatives using the image on vinyl banners, and printed card flyers to promote Holy Week events at each parish.

The Together Project meet its objectives in 2015 by an increase of parishioners during the Lenten season at the local parishes by 37%. Results quantified by envelope donations during the season were up by 17% and sustained donations after the season was over maintained an average increase of 8%

Outdoor Media

Local Newspaper

Printed Card Flyers