2014 Ortho Refresh

The new design delivers information in a hierarchy that helps the consumer to easily navigate to the “problem disc” device that intuitively illustrates the specific benefit of each SKU. Below the disc device is an inspirational end benefit image that suggests the solution the product provides.

2014 Ortho Refresh

2014 Portfolio

Ortho
Dial n Spray

The new Dial n Spray application device was engineered to provide easy universal use with the entire line of Ortho concentrated products. This was a revolutionary idea and not simply an extension of the current Ortho portfolio.

Our design solution included a neutral color coding system for navigation and a slight variation to Ortho’s architectural standards. The final design repurposes the “problem disc” to become a key benefit area featuring the universal attachment capability. Finally, the benefit area was reworked as an innovations corridor using icons to communicate additional product features.

Final Design

Phase One Creative