Mazola Olive Oil Redesign
Ach Food Companies, Inc

Mazola’s current Olive Oil packaging was suffering from a lack of differentiation at shelf.

The assignment was first to elevate the communication of heart healthy ingredients including Omega 3 and other antioxidants.

Next, to clearly differentiate Mazola Olive Oil from its competition and reinforce Mazola’s promise of great taste and healthy cooking.

Finally, to elevate the brand to a premium look and feel and to bring it into line with the recently redesigned cooking oils.

Old Design

Focus Group Finalist / Option A

Shelf Set A

Focus Group Finalist / Option B

Shelf Set B