Kindness Project - 2017
Roman Catholic Diocese of Brooklyn

The 2017 Kindness Campaign builds upon the success of the previous two initiatives, the Together Project and the Mercy Project. Each campaign’s objectives remained the same; to increase public awareness, visibility, and participation within local parish’s throughout Brooklyn, with one additional goal to remain relevant through out the entire year.

This year’s Kindness project mirrored the 2016 effort with an integrated marketing campaign utilizes outdoor media, social media elements as well as individual parish’s initiatives using the image on vinyl banners, and printed post card flyers to promote Holy Week events at each parish.

Outdoor Media

Trilingual Poster Campaign

Trilingual Vinyl Banners

Post Card & Button Pins